Identity Matching helps you to more accurately identify and link customer information

<p>Using Equifax Amplify AI and our proprietary matching algorithm, our Identity Matching solution helps you accurately identify and link customer information in real time, even through changes in names, addresses, or other variations. This powerful capability allows you to create a complete, single view of your customer across multiple, disconnected data sources.</p>
Benefits
CrossSell
Improve ROI

Reduces costs associated with maintaining multiple databases, inaccurate data and redundant information by improving data collection and integration

User_Exp
Maximize Time and Resources

Eliminates inefficiencies associated with duplicate or unwanted interactions by identifying the real number of unique customers/prospects

CONVERTS
Better End-to-End Support

Facilitates improved customer service in a post merger/acquisition period

Key Features
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      Using a proprietary matching algorithm, Identity Matching by Equifax assigns a unique, persistent identifier to each consumer.

    • circled-check

      Identity Matching generates up to three persistent identifiers that can be used to integrate customer data:

      Consumer key – for each consumer
      Household key – groups individuals with the same surname and mailing address into a single “household”
      Address key – represents the physical location or door front


Use Cases
Identity Matching by Equifax is for businesses seeking to:
  • Create a single view of their customers to improve CRM initiatives.
  • Reduce operational expenses by accurately identifying the number of unique customers.
  • Improve customer retention through more effective targeting and personalization.
  • Minimize data integration and collection costs.

Identity Matching solutions are ideal for companies that need a robust customer data integration tool to improve account management and customer service, including:
  • Financial Services
  • Telecommunications
  • Utilities
  • Other consumer service providers

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